Contacts change jobs, titles, phones — nothing in your CRM reflects the world from six months ago.
Apollo, ZoomInfo, Cognism, Clearbit — each bill for the same contact you already bought last year.
A null title or missing industry silently breaks every routing, scoring, and sequencing rule downstream.
Clay flows and Zaps start clean, then rot. The exceptions pile up, the data stops flowing.
Quarterly "data cleanup" projects get scheduled, deferred, and eventually forgotten.
We hit your best provider first, fall back through the rest, and only charge for the first hit that returns a value.
New records enrich on insert. Existing ones re-check on a schedule so nothing quietly goes stale.
One call enriches both halves — account firmographics and contact personal data — consistent across both.
Pick which provider owns which field (email from Apollo, tech stack from BuiltWith, news from ours) to get the best of each.
For fields no provider sells, the agent inspects the website and inferred signals to produce a best-effort value.
Each enriched value lands with the source, timestamp, and confidence so you can trust or override.
Wire your existing Apollo, ZoomInfo, Cognism, and Clearbit keys. We route each request to the cheapest source that can answer.
Hygiene runs on a schedule in the background. No quarterly clean-ups, no exported-and-re-imported spreadsheets.
Every enriched value is tagged with its provider, timestamp, and confidence — so it is auditable and correctable.
Multi-provider fallback + SMTP validation before we write, so bounce rates stay under 3%.
Reports-to, peers, and buying-committee relationships inferred from LinkedIn + orgchart data.
Attach fresh company context (funding, acquisitions, product launches) to every account record.
Tested enrichment paths for US, Canada, UK, DACH, Nordics, and AU — with a clear fallback order per region.
We resolve BuiltWith, Wappalyzer, and our own heuristics so your Salesforce plays can route on stack.
Writes to HubSpot, Salesforce, Attio, and Pipedrive without a middle warehouse.
No. Bring your existing keys. We route each enrichment request through the cheapest provider that can answer, and report per-provider spend back to you.
New records enrich within seconds. Existing records re-check on a schedule you control — daily, weekly, or on any CRM field change.
You choose which source is canonical per field. When sources conflict on a single field, the audit log captures both values and flags the disagreement.
Yes — pipe Snowflake, BigQuery, or Postgres tables in, and we treat them as just another provider in the waterfall.
