By the time your social manager sees r/sales asking about your category, the thread is dead and the answer won.
Anything that reads like a LinkedIn thought-leadership post is instantly dismissed on Reddit and ratio'd on X.
Spammy posting patterns get your account muted or banned — permanent, not a fine.
Nobody on your team has four hours a day to sift r/SaaS, three relevant subs, and a dozen X intent queries.
Watches your name, your three biggest competitors, and up to 30 category phrases across Reddit and X, 24/7.
Doctrine is explicit: lead with the answer, no pitch in the first sentence, cite a source, sign off as a human.
5 Reddit replies / day, 10 X replies / day. Built into the doctrine — cannot be overridden by prompt.
Before any draft lands, automated checks verify no pitch, no pricing mention, no link-first reply, no karma-game phrases.
No Reddit dev account needed. Replies route through a managed relay — you just approve or auto-send.
X uses your own developer credentials, so you pay X direct at whatever tier suits you — no marketplace markup.
The doctrine forbids the things that get AI replies ratio'd. What's left reads like a thoughtful practitioner answering a peer.
Daily caps, per-community dedup, and a compliance log for every reply. You can defend the posting pattern to any moderator.
Every reply is tagged with the watched phrase, the subreddit, the post. Track which signals turn into profile clicks.
Track "Salesforce alternatives," "ZoomInfo replacement," or your own brand — with sentiment filters so you reply to genuine questions, not rants.
Pick the communities where your voice is welcome. Reply Guy never posts into a subreddit you haven't approved.
Boolean X search queries on a rolling 24h window. Dedup across usernames so nobody gets pestered twice.
Even under the daily cap, a per-subreddit cooldown prevents hammering one community.
Skips low-karma or flagged accounts in conversation. Also skips threads too old to help new readers.
Draws on your product docs, case studies, and objection library so the answer is substantive and accurate.
Reply Guy posts via our managed Reddit relay (not your account), capped at 5 per day across the workspace. The X path uses your own dev credentials — respect your tier limits and the doctrine's constraint checks keep each reply mod-safe.
Brand voice is read from `context/brand-voice.md`. Tone, forbidden phrases, preferred framings, first-person plural vs. singular — all editable in a markdown file.
It can but shouldn't — sentiment filters default to "question + neutral" only. Replying to rants rarely helps.
Managed relay (so you don't need a Reddit dev account) charges us per comment. We mark it up 2x to keep the relay running — still cheaper than a community manager's hour.
